The city of Makati is the country's premier business and financial center where 40% of the top 1000 corporations are situated. It attracted a growing number of urban poor who lack the education and skills to secure permanent jobs. With low capital needs and not much needed skills, the majority of these urban poor resorted to vending food in the streets. They catered to low income bracket individuals employed within various offices in the city. Prior to the implementation of the program in 1992, activities of the vendors were in total disarray. The proliferation of vendors caused the obstruction of traffic flow. Most significantly, food handling and sanitation left much to be desired. In fact, their business is illegal because the Metro Manila Development Authority had an ordinance prohibiting hawkers in the sidewalks of Metro Manila. Makati City did not enforce the directive because of its adverse socio-economic impact on the vendors.
The Makati City government opted for a well-regulated vendors sector. They were given the security of their business locations, permits and stalls provided that they followed the guidelines of the LGU. They must undergo immunization and secure health certificates from the city's health department. Vendors are required to wear uniforms (white t-shirt with collar, aprons and caps). Soft drink companies invested over Php 10 million on the stalls to get their return of investments by being the exclusive suppliers of drinks in the stalls. On the other hand, customers benefit from accessible, affordable, and sanitary food. A complete meal is only Php 25 to 30 on the average. Vendors usually earn Php 200 to Php 1000 per day. As of November 1998, a total of 748 unemployed constituents were provided with standard food stalls to augment their income and instill the value of self-reliance. There are also 23 local vendors associations that led to the formal organization of the Makati Vendors Federation Incorporated. The federation organized their own activities to benefit their own sector.
This program is recognized as a Trailblazing Program, a finalist for the 1999 Galing Pook Awards.